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[ Case Study ]
MMXXV / FLOR
THE ART
OF
a weekly flower subscription
for people who live in rooms worth photographing
flor_wordmark.ai
palette.swatch
OLIVE
#4D4D07
NAVY
#00075A
BONE
#F2EDE6
VOID
#1A1A1A
direction_ref.jpg
flor.subscription — instagram
flor.subscription
weekly flowers, quietly
client_brief.txt
[ Brief ]
flowers, but weekly. not a splurge. a ritual.
built a brand that treats each delivery like a small edition.
— flor, 2025
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