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[ Case Studies ] the page is the money
MMXXVI
[ Study 01 ] Greg LaVecchia, co-founder of Bloom Nutrition

Greg LaVecchia.

[01]
$180 Million taken there with no investors
[02]
$23 Million A Week in net sales
[03]
70,000 Stores carrying the product
[04]
And He Still Posts documenting the company on his own page

Greg does not need the attention. He posts anyway, because people buy from a person before they buy from a company. The page is where the next hundred million starts.

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[ Study 02 ] Dan Martell, founder and author

Dan Martell.

[01]
3.1 Million Followers on Instagram alone
[02]
$100 Million Holding Company with three software exits behind it
[03]
A Bestselling Book Buy Back Your Time
[04]
One Front Door every part of it starts with his face

Dan sells coaching, software and a book. None of them lead. He does. The personal brand is the top of every funnel he owns.

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[ Study 03 ] Brandon Forbes, coach to online coaches

Brandon Forbes.

[01]
71,100 Followers watching him teach
[02]
21,000 Coaches inside his community
[03]
$100 Million+ in client results
[04]
He Teaches In Public and the page fills the program

Brandon gives the lesson away where everyone can see it. The audience arrives already trusting him, so the sale is short.

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Figures are each founder's own published numbers as of October 2026. Greg LaVecchia's are as reported on the School of Hard Knocks podcast.